creative direction, product design & content creation

in collaboration with the dutch design brand laauw we redefined the brand identity and designed a sustainable, transparant and locally produced collection. the challenge in this project was to work with sustainable and plant-based materials while ensuring that local craftsmen could work with it as well. a conscious choice was made for making the supply chain – and thus the price of the products – transparant.

link to campaign video

date: september 2022

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